4 Compete for Supermarket Chain

BOSTON The Hannaford Bros. supermarket chain said it would consider four agencies as it reviews its advertising account.

Invited to make capabilities presentations are Allen & Gerritsen in Watertown, Mass.; Berenter Greenhouse & Webster and DeVito/Verdi, both in New York; and Tierney Communications in Philadelphia.

A&G and DeVito/Verdi are independents. Berenter and Tierney are units of Interpublic Group.

Pile and Co., the consultancy in Boston, is overseeing the review for the client in Scarborough, Maine [Adweek Online, Sept. 26]. A decision is expected by year’s end. When the process began, the consultancy said the client’s recent growth spurt and desire to ramp up its advertising presence drove the decision to hold a review.

Hannaford spent $4 million in domestic measured media last year and approximately $3 million through the first seven months of 2006, per Nielsen Monitor-Plus.

The chain operates about 150 stores in five Northeastern states: Maine, Massachusetts, New Hampshire, New York and Vermont, with more than 25,000 employees. The company is a unit of Delhaize Group in Belgium.

Portland, Maine-based Via, an independent agency that also has an office here, worked for the client on recent projects.