4 Agency Veterans Initiate Full Contact

BOSTON Four veteran executives have launched Full Contact, an agency with offices here and in New York that opens with assignments from Au Bon Pain and Walt Disney.

The principals bring extensive experience in traditional advertising and interactive marketing to the new venture.

Two of the partners, Marty Donohue and Tim Foley, worked at Interpublic Group’s Hill, Holliday, Connors, Cosmopulos for nearly a decade. They are best known for fashioning numerous Dunkin’ Donuts campaigns, and they’ve also worked on efforts for Budweiser, CVS, John Hancock and Sony. (Foley as an evp, group cd contributed ideas to Hill, Holliday’s current “America runs on Dunkin'” ads that debuted this year.)

Donohue served as evp and executive creative director at the shop’s Boston headquarters from January 2002 until he was supplanted in late 2004 by former McCann Erickson San Francisco ecd Kevin Moehlenkamp.

Full Contact’s other two partners are John Young and Christopher Keefe, who for the past four years have run cross-media shop Keefe and Young in New York. Young was founding partner and CCO at Tribal DDB before teaming up with Keefe. At Tribal, Young created an integrated agency network consisting of 21 offices in 17 countries.

Young also served as CCO of Modem Poppe, where he met Keefe, who was that shop’s managing director. Keefe has also held senior posts at Digitas and Ogilvy & Mather.

“We’re happy as hell to have this agency come together,” said Keefe, in a statement. “We share a spirit and a great friendship. Now we share a company. With Full Contact, we hope to create a new agency brand that people will talk about and remember for years to come.”

—Adweek staff report