4 Agencies Set To Pitch Schwab Assignment

Three West Coast shops are among the agencies competing for Charles Schwab & Co.’s $30 million sports sponsorship account, most recently handled by Lowe & Partners/SMS, New York and San Francisco. The four shops involved are sensing a bigger opportunity, however, with Schwab hinting at more assignments on its estimated $120 million business, said sources.
Wieden & Kennedy, Portland, Ore.; TBWA Chiat/Day, Venice, Calif.; Foote, Cone & Belding, San Francisco; and BBDO, New York, will compete for the creative and strategic assignment in a closed pitch, said Len Short, executive vice president of advertising and brand management for the San Francisco-based financial services company.