4 Advertising Trends to Expect From Super Bowl LII

Brands will get political again, use real-time creative and more

84 Lumber tackled immigration in its 2017 Big Game spot. 84 Lumber

Last year’s Super Bowl saw advertisers get political, with brands tackling issues such as immigration, pay inequality and climate change.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.