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NEW YORK Four agencies have advanced to the final round of Home Depot’s $580 million creative review, sources said.
Sources identified the shops as Interpublic Group’s Hill, Holliday in Boston, WPP Group’s JWT in New York, Omnicom Group’s GSD&M Idea City in Austin, Texas, and the incumbent, independent The Richards Group in Dallas.
Client executives selected the finalists after visiting seven shops last month.
WPP’s Grey and Interpublic’s McCann Erickson, both in New York, were among those that did not advance, according to sources.
The
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