3Com Calls It Quits With Audrey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

3Com killed off Audrey, its $500 Internet appliance after the company received more bad financial news Wednesday. 3Com CEO Bruce Claflin announced the move after reporting a larger-than-expected fourth-quarter loss. 3Com will also unplug its consumer appliance line, which includes Kerbango, an Internet radio. The Santa Clara, Calif., firm introduced Audrey last fall with a TV campaign in the 16 top markets via Lowe, Lintas, New York. Despite the push, 3Com had little success with the product.According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in