360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious'

But the first challenge is finding enough hours in the day

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Photo: Alfred Maskeroni

Specs

Who Pierre Lipton

New gig North American CCO, 360i

Old gig New York CCO, M&C Saatchi

Age 42

Twitter @pierrelipton

Who is furthest along in the race among traditional, digital and media shops to be all things to all marketers?

I wouldn't say digital over media or media over search because they're all pieces of a gigantic puzzle, right? But it will be won by agencies that truly have those capabilities as opposed to those who rely on vendors.

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