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Specs
Who Pierre Lipton
New gig North American CCO, 360i
Old gig New York CCO, M&C Saatchi
Age 42
Twitter @pierrelipton
Who is furthest along in the race among traditional, digital and media shops to be all things to all marketers?
I wouldn't say digital over media or media over search because they're all pieces of a gigantic puzzle, right? But it will be won by agencies that truly have those capabilities as opposed to those who rely on vendors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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