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Late last year, as 360i employees prepared to take time off to celebrate the holidays and spend time with their families, the giving spirit kicked in at the company. At a time when nonprofit organizations tend to approach agencies in droves looking for pro bono work, 360i CEO Sarah Hofstetter, a longtime champion of giving back, got to thinking about how the agency could help not just one or two groups, but a whole bunch of organizations.
"Instead of having the thought of, 'How do we double down on a couple of key charities we can work with?' What if we could educate everyone and teach them to fish rather than fishing for them," Hofstetter said.
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