360 Enjoys Summer Hot Streak

Century 21, Disney, Sprite Among 11 Wins
ATLANTA–360 Thinc is on a new business roll. The agency behind the sphere logo won 11 accounts this summer, bringing the year’s total to 30.
Among the new wins are projects for Century 21, the Disney Channel, Sprite and the Atlanta Convention & Visitors Bureau.
NetCommerce Company, an insurance industry applications provider, and broadband content developer Incanta have also retained 360.
Bondo Corp., recently arrived in Atlanta from Cleveland, tapped the Atlanta shop as its agency of record.
“Our starting point is: ‘What can we do that can increase a client’s business?’ ” said Joel Babbit, chief executive officer of 360. “There is no correlation between the cost of commercials and their effectiveness. If you really analyze the situation, we’re serving a sales function, not an entertainment function.”
The shop has helped spur new business growth by beefing up its public relations, promotions and strategic planning units, headed by agency chairman Bob Cohn and vice presidents Claudia Cahill and Michael Bald, respectively.
“More and more clients are realizing that traditional advertising alone is not going to create the sales increases they need,” said Babbit. “Our aim is to figure the different mixes that are most effective.” K