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NEW YORK Dell Computer is moving U.S. consumer creative chores on its ad account to BBDO in Atlanta from DDB in Chicago after a review, sources said.
Dell’s overall estimated annual ad spending exceeds $350 million. (That figure excludes overseas expenditures and approximately $70 million in business-to-business and below-the-line spending.)
It is believed only Omnicom Group-owned shops participated in the process.
It’s Dell’s second stint at BBDO, whose New York office shared the account with Interpublic Group’s Lowe in New York until April 2001, when the client consolidated the business at DDB in Chicago.
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