35 Years That Changed Advertising

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When Adweek began publishing its first issues in 1978, the industry it set out to cover was at a crossroads. The Mad Men era was ending, ad budgets were about to boom, and the days of digital were already nigh.

As we mark our 35th anniversary—which, counting this year, is actually 36 years—Adweek today looks back at a few of the key moments, some subtle and some shocking, that changed the nature of advertising and made marketing what it is today.

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