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When the Facebook boycott began in June, media experts and buyers told Adweek it was “unlikely” to see a “sizable ad boycott—let alone one that rattles Facebook.”
But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some action, most notably releasing its civil rights audit, agreeing to an independent audit of hate speech and banning hate groups like the Boogaloo movement.
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