$35 Mil. U.S. Smirnoff Account Goes to BBH

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NEW YORK Bartle Bogle Hegarty has snared U.S. creative duties on Diageo’s Smirnoff Ice following a pitch against the incumbent, WPP Group’s J. Walter Thompson in New York and London, Diageo said on Monday.

The brand was backed by about $35 million in U.S. spending last year, according to TNS Media Intelligence/CMR.

Still

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