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NEW YORK The New York State Lottery has launched a review of creative and media duties on its ad account, which DDB (creative) and OMD (media) have handled since 2001, the client confirmed.
Major media spending on the business runs about $35-40 million per year.
The review is mandatory and comes as the last option on DDB’s contract winds down. When DDB won the business six years ago, the agency signed a three-year contract, with three one-year options to renew, according to a client representative.
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