$35 Mil.+ N.Y. Lottery Starts Review

NEW YORK The New York State Lottery has launched a review of creative and media duties on its ad account, which DDB (creative) and OMD (media) have handled since 2001, the client confirmed.

Major media spending on the business runs about $35-40 million per year.

The review is mandatory and comes as the last option on DDB’s contract winds down. When DDB won the business six years ago, the agency signed a three-year contract, with three one-year options to renew, according to a client representative.

In the last review, Omnicom Group’s DDB bested Bates, Wolf Group and Grey, which had handled the account for three years.

Prior to Grey, DDB had serviced the lottery for 10 years. The agency’s current campaign uses the tagline, “Hey, you never know.”

DDB and OMD are expected to defend.

The client has distributed an exhaustive proposal request to agencies that meet the lottery’s basic criteria. Interested shops must have at least $200 million in annual U.S revenue, at least 10 accounts and the capacity to handle a “highly active retail advertising account,” according to a notice in the New York State Contract Reporter.

The RFP is due back on May 9 and the lottery hopes to assign the business by mid-July. DDB’s last option expires on Sept. 30.