$315 Mil. Lowe's Business in Play

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NEW YORK Lowe’s has placed its ad account in review and Interpublic Group-owned incumbents McCann Erickson and Universal McCann are defending, an agency representative said.

The client spent $315 million last year on ads, per Nielsen Monitor-Plus.

McCann and its media sibling, Universal McCann, both in New York, handle creative and media buying and planning on the account.

Requests for information have been sent to various undisclosed agencies, the McCann rep said.

McCann has handled the ad business of the home improvement and appliance chain since 1999.







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