$315 Mil. Lowe's Business in Play

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NEW YORK Lowe’s has placed its ad account in review and Interpublic Group-owned incumbents McCann Erickson and Universal McCann are defending, an agency representative said.

The client spent $315 million last year on ads, per Nielsen Monitor-Plus.

McCann and its media sibling, Universal McCann, both in New York, handle creative and media buying and planning on the account.

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