$300 Mil. Campaign Takes Intel Outside

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Intel moves aggressively to pursue the growing mobile-laptop market with “Uniwire,” a $300 million global ad campaign that launches today to support Centrino, its new mobile technology.

The effort, by Euro RSCG MVBMS Partners in New York, takes a lighthearted tone to play off the blurring of lines between computer use for work and for play.

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