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GSD&M has realized its long-planned move into feature filmmaking.
Shooting began last month on a large-format Imax motion picture tentatively titled A Land Called Texas.
The Austin, Texas, agency was commissioned to produce the film by the Texas State History Museum Foundation, a nonprofit arm of the nearby Bob Bullock State History Museum.
Funding, which has been pegged at $5-10 million, will come from the museum’s development budget.
Tim McClure, GSD&M’s chief creative officer and founding partner, and agency producer Jan Wieringa are representing the shop on the project, which is expected to wrap this fall.
“The foundation thought we could bring the high level of creativity we bring to our advertising to their film,” said Wieringa.
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