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DALLAS Travelocity has tapped Havas’ McKinney + Silver to handle creative duties on its estimated $30 million account, the client said.
The Raleigh, N.C.-based agency contended in the final round of a review against sibling Arnold in New York; Omnicom Group’s DDB in Dallas and Chicago; and independent Doner of Southfield, Mich., sources said.
Omnicom’s OMD in New York continues to handle media duties.
Omnicom’s Martin/Williams in Minneapolis withdrew from the review for creative chores late last month, citing a heavy workload that includes newly won E*Trade.
Independent
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