$30 Mil. Travelocity Goes to McKinney + Silver

DALLAS Travelocity has tapped Havas’ McKinney + Silver to handle creative duties on its estimated $30 million account, the client said.

The Raleigh, N.C.-based agency contended in the final round of a review against sibling Arnold in New York; Omnicom Group’s DDB in Dallas and Chicago; and independent Doner of Southfield, Mich., sources said.

Omnicom’s OMD in New York continues to handle media duties.

Omnicom’s Martin/Williams in Minneapolis withdrew from the review for creative chores late last month, citing a heavy workload that includes newly won E*Trade.

Independent The Richards Group in Dallas, the incumbent on Travelocity’s creative assignment, did not defend. Richards’ affiliate Click Here will continue to handle the online travel company’s interactive chores.