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LOS ANGELES Petco has confirmed the appointment of independent M&C Saatchi as its lead creative agency following a review. Estimated billings are $30 million.
In the final round of the competition launched in May, M&C Saatchi’s Santa Monica, Calif., office outpaced Publicis & Hal Riney in San Francisco, sources said. Petco officials had not disclosed contenders at any stage of the process.
“Our priority was to find an agency with broad capabilities, a track record of success and the ability to deliver fresh strategic thinking,” said David Bolen, Petco executive vice president and chief merchandising officer, in a statement.
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