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BOSTON Modernista! said it has been hired by Napster for advertising chores following a review of undisclosed agencies.
The work for the independent agency here includes broadcast, print and online chores. The shop’s first ads for the digital music provider will break in the fall.
Estimated billings on the account are $30 million. The brand spent less than $10 million last year, but more than $13 million during the first quarter of 2005, per Nielsen Monitor-Plus.
An in-house effort tagged “Do the math” included a commercial on this year’s Super Bowl.
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