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NEW YORK Lee Jeans has selected Havas’ Arnold to handle the creative portion of its $30 million ad account following a review, the client has confirmed.
The Merriam, Kan.-based client heard final presentations from Interpublic Group’s Lowe, Omnicom Group’s DDB and Arnold in late December. All three pursued the business from their New York offices.
A fourth contender, Havas’ McKinney + Silver in Durham, N.C., pulled out of the review last month. The incumbent, Publicis Groupe’s Fallon in Minneapolis, split with Lee in September, citing strategic and creative differences.
“We’re
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