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Executives at Interactive Media Corp. heard presentations last week from three agency finalists in a review for its estimated $15-20 million direct marketing account, sources said.
Grey Direct here, along with MacLaren McCann and BBDO Response, both in Toronto, are vying for the business. The winning shop will help Interactive Media promote its electronic personal ad service.
Executives at New York consultancy Morgan, Anderson & Co., which is conducting the review, referred calls to the Toronto-based client.
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