Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
In mid-March, marketers were faced with a sudden new reality: Content, across every vertical and topic, had a through-line of Covid-19. This required a rapid response to an unprecedented issue.