3 Ways to Craft a Successful Influencer Marketing Campaign

It’s easy to get caught in a pitfall

Influencers provide an insight into what marketers need to be successful, such as authenticity. Getty Images

It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy.

@billyboulia Billy Boulia is vice president and group director of social strategy at Digitas.