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Key Insights:
- Hiring a diverse staff is both good for people and business.
- Structural problems require structural solutions.
- Exposure to different people in ads helps encourage tolerance and acceptance.
As one of the largest advertisers in the world, Procter & Gamble has an opportunity to lead the discussion on marketing by influencing what gets discussed. For years now, P&G chief brand officer Marc Pritchard, Adweek’s Grand Brand Genius for 2020, has decided to focus on inequality—both within the industry and the nation at large.
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