3 Ways Influencer Marketing Will Further Mature in 2020

Look for trust, audio and transparency to lead the way

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Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest and ways to execute are still emerging.