3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies

They need to capitalize on how the space is evolving

The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences, technological advancements and the rise of social influence have throttled major CPG brands’ dominance and left new market share ripe for the taking.