Voice

3 Ways Brands Can Speak the Younger Generation’s Culturally Aware Language

Gen Z and millennials will know if it’s insincere

Six cartoon-looking characters either on their phones or not with different internet symbols in place of their eyes
It should come as no surprise that Gen Z and millennial consumers want brands to acknowledge what they’re feeling.Getty Images
By Danielle Lee

October 9, 2019

Brands like Nike and Fenty Beauty by Rihanna are not only reflecting culture, they are moving it forward. What’s their secret? They prioritize their connections with youth culture and their socially conscious beliefs to make a real impact.

Danielle Lee

Danielle Lee is the vp, global head of partner solutions at Spotify.

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