3 Ways Brands Can Solidify a Brand Message Using Free and Publicly Available Assets

Not every aspect of strategies has to break the bank

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Brand sponsorships are a multi-billion-dollar industry. It seems like each year’s expenditures top the last, with incrementally more eye-popping numbers going to sponsor sports leagues, movies and celebrities. From Microsoft’s $400 million deal to be “the official sideline technology sponsor of the NFL” to George Clooney reportedly earning $40 million to be the brand ambassador for Nespresso. Brands are writing bigger and bigger checks to associate themselves with personalities and properties, to drive awareness and expand their demographic reach and shape their image.