3 Ways Brands Can Market to Their LGBTQ Consumers Year Round

Inclusivity needs to be integrated into marketing plans beyond Pride

As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different sectors, different industries all reaching out to a community that has a collective spending power of $1.7 trillion. This makes LGBTQ Americans the tenth largest economy in the world.