Brandweek 3 Ways Brands and Marketers Will Be Forever Changed by 2020 They’re acting more human—and taking concrete action These Brand Genius honorees say brands have to be more human now. Adweek By Lisa Lacy September 14, 2020 Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now. Clarity of purpose helps brands take meaningful action. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor. Recommended articles