3 Vie To Secure Slomin's

Three New York shops have emerged in hopes of snatching creative and media planning duties on Slomin’s estimated $15 million ad account, sources said.
Publicis, The Lord Group and Partners & Shevack have been identified as competing for the Hicksville, N.Y.-based home security company’s advertising business. The winner will develop a direct response campaign that involves TV, print and radio work.
Sources said Gotham in New York had preliminary meetings with the client seven or eight weeks ago, but backed out for undisclosed reasons before making a creative presentation.