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Saatchi, Y&R and Euro in Contention for Consolidated Global Account
CHICAGO–Three ad agencies are competing to become Transitions Optical’s global agency, handling an account worth about $80 million in billings, sources said.
The New York offices of Saatchi & Saatchi and Young & Rubicam, plus Euro RSCG Tatham in Chicago, are spearheading the pitch efforts for their global networks, sources said.
The client’s vice president of strategic marketing, Fady Sahhar, confirmed the review, but would not identify contenders.
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