3 Vie for ConAgra's $100 Mil. in Media

Grocery Marketer Following a Cost-Cutting Path Trodden by Heinz
NEW YORK–ConAgra, the food and grocery products marketer, is conducting a review to consolidate media duties on its estimated $100 million ad account, sources said.
The client is seeking to combine its business at one agency, sources said.
Three shops, both on and off the roster, are believed to be participating in the Omaha, Neb.-based agricultural giant’s search. Presentations, which sources expect will begin this week, will involve SFM Media, Grey Advertising’s MediaCom and Carat MBS, all New York.
Creative assignments, divided among a host of shops, are not believed to be affected by the pitch.
ConAgra’s media buying duties are currently scattered among multiple agencies: SFM handles Hunt-Wesson; MediaCom is responsible for an undisclosed number of brands.