3 Tips for Creating a Viral TikTok Campaign

Marketers from Chipotle and Simmons share what's worked for their brands on the platform

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At Adweek’s Brandweek virtual event on Wednesday, marketers from TikTok, Chipotle and Simmons came together for a Brandweek Masterclass to discuss what works best on the platform—and what falls flat.

Sofia Hernandez, head of U.S. business marketing for TikTok, has worked with dozens of brands to put together content that engages the platform’s community of creators to build brand recognition and participation. During a short presentation to kick off the Masterclass, Hernandez highlighted the way that TikTok allows brands to do what they’ve been trying to do for decades: become part of the fabric of culture.

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