3 Things Brands Should Consider Ahead of Every Influencer Partnership

The team behind Dallas-based influencer agency Estate Five shares their secrets

Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. But that doesn’t mean brands have it all figured out. Questions abound around allocating influencer marketing dollars, drawing up campaigns, and perhaps most importantly, choosing which influencers make sense for the brand.