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Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review.
Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this week, according to sources. The review encompasses sister brands Sears and Kmart, which collectively spend $560 million in media annually.
The Havas group is led by Havas Worldwide, a roster shop that handles Sears' Craftsman, Die Hard and Kenmore brands. (Sister shop Havas Media plans and buys media for both Sears and Kmart.)
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