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Three finalists will present creative concepts late this month in a bid for creative duties on a Rite Aid/General Nutrition Centers joint venture: Publicis and Kirshenbaum Bond & Partners, both New York, and D’Arcy Masius Benton & Bowles, Troy, Mich., sources said.
A decision on the $30 million account is expected in early April. As part of the 10-year venture, GNC will place outlets in Rite Aid stores and manufacture all of the chain’s vitamins. The two companies will also market a line of vitamins and nutritional supplements.
Media duties will be awarded to a roster shop, either Media Partnership in Norwalk, Conn.
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