3 Steps to Build a Lasting Emotional Connection With Customers

70% of users who feel a connection to a brand spend twice as much as those who don't

An emotional tie between brands and consumers will lead to a higher ROI, among other things. Getty Images

Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they know. As ecommerce and giants like Amazon and Walmart present shoppers with more similar product choices than ever at comparable prices, emotion will only increase for the decisionmaker at check-out.

@travismontaque Travis Montaque is the founder and CEO of Emogi.