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Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt.
The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New Jersey shore point this week for a round of work sessions. Another round is expected before final presentations, which are slated for late January.
The finalists emerged from a broader field of about a half-dozen shops that executives from the Alliance for Atlantic City visited in December.
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