3 Shops Pitch Atlantis Resort

NEW YORK Atlantis Paradise Island resort has selected three finalists in a review of its creative and media chores, per sources. Estimated billings are $15-20 million.

Sources identified the shops as Omnicom units BBDO in Atlanta and Merkley + Partners in New York and ML Rogers, an independent here. The finalists emerged after client executives visited eight agencies, according to sources.

The shops either declined comment or could not be reached and the consultancy
managing the process, Roth Associates in New York, did not return calls.

Atlantis, a unit of Kerzner International Holdings, whose U.S. headquarters is in Plantation, Fla., could not immediately be reached.

The contenders will be briefed this week and final presentations are slated for late February, said sources.

The incumbent, independent The Richards Group in Dallas, is not defending. Richards has handled the business since 2005.

The 60-acre resort is located on Paradise Island in the Bahamas and features a casino, 3,000 rooms and 35 restaurants.

Kerzner fully or partially owns about 10 luxury hotels and plans to co-develop a multibillion-dollar resort in Las Vegas with MGM Mirage.