3 Shops Make Final Pitches for Staples

BOSTON Finalists in Staples’ $60 million review presented last week at the client’s Framingham, Mass., headquarters.

Havas’ Arnold in Boston presented on Wednesday, with WPP’s J. Walter Thompson and IPG’s McCann Erickson, both in New York, presenting on Thursday.

Fallon in New York had also reached the final round but withdrew from the competition two weeks ago. A client representative said a decision is expected later this month.

Office-supply chain Staples in April parted with incumbent Martin/Williams of Minneapolis. That shop last week unveiled its final TV ads for Staples, a back-to-school push that features ’70s rock star Alice Cooper and his song “School’s Out.”

—Adweek staff report