3 Seek Job With Monster

BOSTON Three agencies are preparing to make presentations to online job service Monster during the second week of July as the client reviews creative chores on its global ad account, sources said.

Pitching are three New York agencies: Omnicom’s DDB; Interpublic Group’s Deutsch; and Publicis Groupe’s Saatchi & Saatchi, sources said. It’s unclear if any other shops are involved.

Havas’ Euro RSCG MVBMS Partners, New York, which sources had previously identified as a contender [Adweek Online, June 26], is not participating, an agency representative said. Omnicom’s BBDO in New York took part in preliminary conversations with Monster, but did not advance into the review proper owing to a potential conflict with PeopleSoft, sources said.

A Monster representative declined to identify contenders or say how many shops are participating. The process is expected to finish up by the end of July.

Monster has claimed a total marketing budget of $100 million but has not specified the amount to be spent on ads. Last year, the client spent $30 million on domestic advertising, per TNS Media Intelligence/CMR.

The agencies either declined comment or could not be reached.

The Maynard, Mass., client is running the review in-house, with Monster CEO Jeff Taylor and senior vice president of marketing Carole Johnson, the key decision makers. Johnson joined Monster about a month ago from Gillette.

Monster is looking to replace Havas’ Arnold, Boston, which handled the account for two years and crafted the client’s current tagline, “Never settle.” Monster parted with Arnold in April. Media chores, with Arnold sister shop MPG, are not in review at present. (Buys have been made through year’s end, making media less of a priority, sources said.)

—with David Kaplan and Kristen Rountree

This story updates an item posted on June 26.