3 Rise at Saatchi

Saatchi & Saatchi has promoted the co-directors of its media planning department to evp-level roles at the New York headquarters. They join a select group of about 12 people at that level.

Cathy Goodin becomes sole head of the 50-person department, which last year was renamed Communications Planning to better reflect its mission. At the same time, Bob McKinnon shifts to new business, while Scott Teg ethoff assumes a broader role on Procter & Gamble.

Goodin, 48, was a strategic communications director for planning and administration. In her new post—director of communications planning—she reports to Tim Love, one of seven managing partners who oversee the $1.6 billion shop. Goodin has been at Saat chi since 1995.

McKinnon, 33, who joined the agency in 1990, has become director of new business development, filling a vacancy left by the departure of Avi Dan last year. (McKinnon had been a strategic communications director for research and devel opment.) He also reports to Love.

Tegethoff, 36, a former strategic communications director for global planning, has taken a slightly different title: global communications planning director on P&G, another new post. He formerly focused on a handful of brands, including Tide and Olay. He is now responsible for media planning on all P&G business in New York.

On North American business, he reports to Goodin; on business outside the U.S., he reports to Geoff Vuleta, global change insurgent in Auckland, New Zealand. Teg ethoff landed at Saatchi in 1997, after 10 years at Leo Burnett in Chicago.