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Saatchi & Saatchi has promoted the co-directors of its media planning department to evp-level roles at the New York headquarters. They join a select group of about 12 people at that level.
Cathy Goodin becomes sole head of the 50-person department, which last year was renamed Communications Planning to better reflect its mission. At the same time, Bob McKinnon shifts to new business, while Scott Teg ethoff assumes a broader role on Procter & Gamble.
Goodin, 48, was a strategic communications director for planning and administration.
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