3 Questions to Ask Before Launching a Social Impact Initiative

Gen Z in particular are interested in seeing these values

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Brands and businesses are facing increasing pressure from consumers to deliver not just good products and services, but social good as well. Gen Z, in particular, wants brands to place social change at the core of their business. In a recent survey, 76 percent of young people said they have purchased or would consider purchasing a brand/product to show support for the issues the brand supported.

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