3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018

It's a hot industry, but still needs to get its house in order

Experiential marketers, too often focused on event data, need to embrace brand planning and business results. Getty Images

Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets.  

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Sarah Priestman is president of Sense New York.