3 N.Y. Finalists Compete for HIP

NEW YORK HIP Health Plan of New York has cut to three contenders in a search for an agency to handle its $10 million creative and media account, sources said.

The three shops are Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and Gotham and MDC Partners’ Margeotes Fertitta Powell, all in New York, according to sources.

Eliminated from contention were independents Korey Kay & Partners, Pedone & Partners and Gardener Nelson & Partners, all in New York, as well as the incumbent team of Park South and RJ Palmer. Independent ML Rogers withdrew from contention early last month, sources said.

The three finalists have been briefed. Presentations are scheduled for mid-October, and a decision is due shortly thereafter.

New York consultancy Roth Associates is managing the review. Roth did not return calls, and the agencies either declined comment or could not be reached.