3 N.Y. Agencies, 1 Bay State Shop Survive Liberty Mutual Cut

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Liberty Mutual last week trimmed the number of agencies remaining in contention for its estimated $27 million ad account to four.
Advancing to the final round are: N.W. Ayer & Partners, Lowe & Partners/SMS and Kirshenbaum Bond & Partners, all in New York; and Mullen in Wenham, Mass. Eliminated were Ingalls Advertising and Holland Mark Martin Edmund, both in Boston, as well as Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Gotham and D’Arcy Masius Benton & Bowles, all in New York.
An official at the Boston client confirmed the short list and said the review is on track to conclude in...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in