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Liberty Mutual last week trimmed the number of agencies remaining in contention for its estimated $27 million ad account to four.
Advancing to the final round are: N.W. Ayer & Partners, Lowe & Partners/SMS and Kirshenbaum Bond & Partners, all in New York; and Mullen in Wenham, Mass. Eliminated were Ingalls Advertising and Holland Mark Martin Edmund, both in Boston, as well as Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Gotham and D’Arcy Masius Benton & Bowles, all in New York.
An official at the Boston client confirmed the short list and said the review is on track to conclude in April.
Consultant Morgan, Anderson & Co.
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