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NEW YORK-Last week, three companies concluded separate national reviews for the creative portions of their ad accounts: Century 21 tapped Arnold Communications; Jockey International gave Grey Advertising lead agency status and Timberland selected The Martin Agency.
Boston-based Arnold understood “the true marketing power of being number one,” said Michael Trainor, executive vice president, marketing products and services at Century 21. Arnold beat three New York shops: Bozell Worldwide, DDB Needham and Grey in the contest for the $40 million account.
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