3 Log Onto Doremus

Doremus has landed three new dot.com accounts in as many months, pushing the shop’s billings past the $340 million mark. The new clients–iSolve.com, @LinkNetworks.com and ChemConnect.com–use the Web to market goods and services to other businesses.
These clients “understand the value that we bring,” said Lou Rubin, director of client services at Doremus, citing the experience of chief strategic officer Jeff DeJoseph, formerly of J. Walter Thompson, and chief creative officer Danny Gregory, ex-Ogilvy & Mather.
ISolve, Stamford, Conn., which bills itself as a marketplace for new, used and surplus goods, chose the shop over Bozell Kamstra in Peabody, Mass., and Think New Ideas in Los Angeles after a credentials-only pitch, said Barbara Cerf, iSolve executive vice president, marketing. “They understood what we wanted to do,” Cerf said. “They got it fast.”
The shop’s first work rolls out next week–just three months after capturing creative duties on the $20 million account.
Icon International in Stamford retains media duties.
Doremus bested two undisclosed New York shops to win @LinkNetworks, an Alexandria, Va., telco that targets small- to medium-sized businesses, said Ray O’Brien, its chief marketing officer. Billings were not disclosed, but sources pegged them at $10 million.
ChemConnect in San Francisco, a platform for buying and selling industrial chemicals and plastics,
considered one other shop–also undisclosed–in its review. Those billings are estimated by sources at $15 million.